Matter Of Form on Instagram: "We react to sound faster than almost any other stimulus; it tunes mood and meaning before we’ve formed a single conscious thought. In brand and experience design, that gives audio a rare power. The ear catches nuance instantly—the consideration in a well-judged tone, the discord of a careless one. Much of what we call brand affinity begins there. When sound is brought into alignment with sight, material, movement and atmosphere, experience starts to resolve. The sen