It still shocks me how many small businesses have no system to automatically email their clients and leads, which usually means they also do not have a CRM, and that is leaving a lot of money on the table. I see it all the time when authors and business owners launch a book with us, they are either emailing people one at a time or sending one giant email where everyone can see each other’s addresses, and it kills trust, momentum, and sales. A simple CRM with the right email workflows lets you fo

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