Qualitative vs. Quantitative Research: What’s the Difference? Qualitative Research: 🎨🧠 \t•\tPurpose: It delves deep into understanding human behavior, emotions, and experiences. Think of it as painting a vivid picture of the human psyche. \t•\tData Collection: Through methods like interviews, focus groups, and observations, researchers gather rich, detailed insights. \t•\tData Type: It deals with non-numerical, descriptive data, allowing for a nuanced understanding of phenomena. \t•\tAnalysis:

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What is research?

Type of Research, research types, descriptive, analytical, action, empirical, research methodology

QUANTITATIVE Research Design: Everything You Need To Know (With Examples)