The Rise and Fall of Swoosh Logos
The Rise and Fall of Swoosh Logos
May 23, 2021
theawesomer.com
In 1971, design student Carolyn Davidson created the now-iconic Nike “Swoosh” logo for just $35. Hired by Phil Knight while at Portland State University, Davidson’s design symbolized motion and referenced Nike—the Greek goddess of victory. Though unsure of it at first, the logo became a global symbol of athletic excellence. Years later, Nike thanked her with company stock, which grew to be worth a fortune, cementing her place in branding history. | History In Pictures
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In 1971, design student Carolyn Davidson created the now-iconic …
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"The iconic Nike 'Swoosh' logo, which has become one of the most instantly recognizable emblems globally, has a fascinating origin story. In 1971, Carolyn Davidson, a talented graphic design student at the time, was tasked with creating a logo for Nike. Remarkably, she was paid a mere $35 for her groundbreaking design work. Despite its modest beginnings, the Swoosh logo has evolved to embody Nike's unwavering dedication to excellence and innovation in the world of athletics. Over the years, the
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How a $35 Design Became Nike's Legendary Swoosh #shorts #marketing #nike
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Entrepreneurship | Business | Startup Culture on Instagram: "Phil Knight shared the story behind Nike’s swoosh logo. It was created by a graphic design student at Portland State University who needed extra cash. She was paid $2 an hour and spent 17.5 hours on the project, earning $35. When Nike went public, Knight gave her 500 shares of stock to thank her. She held onto them, and today, those shares are worth over $1 million. A simple design turned into a lasting legacy. Follow us (@simplyougrow
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HistoryScope on Instagram: "The Nike “Swoosh” logo, one of the most recognizable logos in the world, was created by Carolyn Davidson, a graphic design student, in 1971. She was paid just $35 for her work at the time. Despite its humble beginnings, the Swoosh has come to symbolize Nike’s commitment to athletic excellence and innovation. Initially, Davidson’s payment was modest, reflecting her student status and the early days of the company. However, Nike later recognized the value of her contrib
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