We’re putting you in control, so that you can design a plan to suit your needs. Choose how much to pay upfront, and spread the balance for up to 36 months to keep the cost down. Then simply pick your data allowance to complete your plan. Find out more: http://o2.uk/customplans | O2

We don’t charge you for a device you already own. Our custom plans split the device and airtime costs. Plus you can choose the length of your contract, upfront cost and the amount of data to suit your needs. Find out more: http://o2.uk/customplans | O2

Is it a bot or an older British woman? UK-based mobile operator Virgin Media O2 has created an AI-generated "scambaiter" tool to stall scammers. The AI tool, called Daisy, mimics the voice of an elderly woman and performs one simple task: talk to fraudsters and "waste as much of their time as possible." Here's how Daisy works: O2 added phone numbers linked to its AI tool to the lists used by scammers to target vulnerable people. When a scammer dials a number linked to Daisy, the AI tool can have

20K views · 63 reactions | Our network coverage follows you everywhere. Thanks to over 99% 4G coverage in Bristol | O2 | Facebook

O2 TV Ad | The UK's No.1 Network