In our new Research Spotlight series, we bring you closer to cutting-edge, real-time research taking place across HBS, beyond the classroom and the case method. This week, Assistant Professor Amit Goldenberg’s latest findings reveal that when seeking emotional engagement, people consistently choose human connection over artificial intelligence—even if it means waiting days or weeks for a response. https://hbs.me/2p82vk7j | Harvard Business School

2K views · 13 reactions | In our new Research Spotlight series, we bring you closer to cutting-edge, real-time research taking place across HBS, beyond the classroom and the case method. This week, Assistant Professor Eva Ascarza's latest findings reveal how personalized game design can improve user retention and monetization in freemium games through strategic difficulty adjustments. Explore the complete study here: https://hbs.me/yy6h9mxp | Harvard Business School | Facebook