Customer and prospect data is the fuel that runs your Customer Relationship Management (CRM) and direct marketing campaigns, and the internet has enabled marketers to gather far more data than ever ...

Vikki Velasquez is a researcher and writer who has managed, coordinated, and directed various community and nonprofit organizations. She has conducted in-depth research on social and economic issues ...

Despite popular belief, the Internet is not the father of "viral marketing." In fact, nothing could be farther from the truth. Viral marketing, which is just a fancier name for word-of-mouth marketing ...