Have you ever wondered why your foundation still doesn't seem like your perfect match, despite the major efforts of blending it out? Or how your best friend's skin glows against her red mane, but when ...

INDIANAPOLIS (TEGNA) — Crayola is releasing a new box of crayons inspired by skin tones around the world, so that kids can "creatively and accurately color themselves into the world they see around ...

After many years of loyalty to another brand, Marie Suits of Irvine was on a quest to find new beauty products that could truly adapt to her skin. "To have a look that's natural and yet suitable for ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...

After all its viral videos on social media, I knew I had to try Il Makiage foundation for myself to see if it lived up to its ...

From Real Housewives and drag queens to athletes and action stars (and all of us that fall in between), bad shade matching seems to be a universal problem. If you wear makeup, you know the pain of ...

Following is a transcript of the video. Nico Reyes: The odds of a foundation adapting to all skin tones are extremely low, but today we're going to be trying a product that claims to do just that.

Finding the right foundation shade sounds simple, yet it’s one of the most common beauty mistakes people make at every age. Too light, too dark, too orange, too gray — most mismatches aren’t subtle, ...