Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data analysis to understand customers, predict ...

When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Predictive marketing analytics - which utilizes historical data and advanced algorithms to predict future outcomes - has become an essential asset for modern marketers in an increasingly competitive ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Predictive analytics is the weakest data skill among B2B marketers, their team and their organisation, according to B2B Marketing’s Data Skills Benchmarking Report. Only 27 per cent of marketers rated ...

Predictive analytics outperforms more traditional methods of data collection, according to a study commissioned by Radius. The research, carried out by Forrester Consulting, indicates that predictive ...

What’s better than first-party shopper data? First-party shopper data paired with predictive analytics. That’s the thinking behind Adroit Digital’s acquisition of Arcametrics, a small North ...

Predictive analytics is not just a tool for data scientists; it’s a strategic asset for different types of businesses. As the CMO of an agency that helps automotive clients transform their marketing, ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...