US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content. The tool was built by the bank’s ...

YouTube advises focusing on your audience, not the algorithm. A view indicates intentional watching, not just scrolling past a video. Prioritize storytelling over targeting a specific video length.

Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Although Gen Z-ers and millennials both stream large quantities of video, how Gen Z discovers content is radically different from how their predecessors do so, putting an even greater importance on ...