"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Second of two parts. YOU SHOULD BE spending less money on a smaller Yellow Pages ad, and we talked about the reasons why in last month's column ("What your Yellow Pages rep is NOT telling you," July, ...

The Yellow Pages is an effective source of advertising for small businesses, but display ads can cost hundreds and even thousands per month. There are other more cost-effective ways to advertise, ...

If you’re a small business exclusively serving a local market, you probably think the Internet has little to offer as an advertising medium. And you may be right — for now. But the Net is changing.

According the Small Business Administration, the average rate of business dissolutions over a six-year period is 62 percent. Less than 20 percent of businesses advertising in the Akron Yellow Pages ...

Web surfers looking to take a break from the rigors of work life can log on to www.ypcommando.com and get information about Yellow Pages advertising and tips about how to write a Yellow Pages ad, ...

THIS WHOLE YELLOW Pages thing bugs me. If you’re a Yellow Pages ad sales rep, you probably won’t like this column, so I’d recommend you turn the page or go make a sandwich. If you’re a contractor, ...

For decades, all of L.A. was united under the 213 area code. The iconic digits were easy to dial on rotary phones, and the coveted low numbers (New York’s 212 and Chicago’s 312) were reserved for big ...

A for-profit attorney referral service whose Yellow Pages advertisement has incited bar leaders' wrath is the apparent subject of an advisory opinion of the Connecticut Bar Association's Committee on ...

Dale Green had a simple request: He didn’t want his business listed in the yellow pages. Other shops and entrepreneurs gripe about being left out of the phone book’s business listings or having their ...