Companies are finding ways to help today's consumers shop for the right size. If you've shopped online for clothes only to discover they don't fit, it's probably not you. More than likely it's because ...

We already know that there's a lot of room for improvement when it comes to the accuracy of women's clothing sizes. In fact, research shows that most of them are total nonsense and based off of ...

Guessing a woman’s dress size offhand is like guessing how many jellybeans are in a jar at a car dealership—you’re just not gonna get it right. That’s because there are so many different types of ...

NEW YORK — If the pants fit, women will buy more of them, says Cricket Lee, the creator of a new fitting system that could make life easier for consumers. Lee, chief executive officer of Fit ...