When done correctly, a brand extension can be a huge hit, with the only complaint among consumers amounting to Why didn’t they do that sooner? Sometimes, though, the launch of a new product featuring ...

Marketing and advertising professionals are some of my favorite people to work with. They are often creative, innovative, witty, fun, right-brained thinkers. But, as with any professional, not every ...

UAB St. Vincent’s, UAB Medical West, and UAB Callahan Eye are extensions of the UAB Medicine brand. Each of these entities shares a common visual identity with the brand but has a unique logo that ...

Parham Santana’s John Parham details how brands can successfully spin off products--and grow their reach. A New Gauge For Brand Strength: The Tangible Brand Test All-star designer Gadi Amit argues ...