Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same ...

The ability to write parts of SQL queries in natural language will help developers speed up their work, analysts say.

BigQuery is one of the most underutilized tools in PPC. While data professionals have been leveraging data warehousing and Structured Query Language (SQL) for years, many PPC specialists still rely on ...

Google LLC’s cloud division today rolled out major milestone feature updates to its analytical and database engines BigQuery and AlloyDB that blur the lines between the roles of data and artificial ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. In this episode, Thomas Betts chats with ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Google is adding new capabilities to its database and analytics platforms ...

Google Cloud today unveiled a series of new data analytics capabilities aimed at streamlining enterprises’ use of unstructured used to train artificial intelligence models. The updates include ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...