Dreading a task at the end of a long week? There may be a way to trick your brain into seeing that chore as a reward. “Dopamine anchoring” is the latest psychology hack making the rounds on social ...

The anchoring effect, a psychological bias, demonstrates how the first piece of information encountered significantly ...

We've all been guilty of enthusiastically penning a comprehensive to-do list, only to then put it off until the very last moment. But what if I told you that there's a science-backed way to overcome ...

In negotiation, the first number often carries disproportionate weight. While perhaps not always an absolute guarantee of victory, the concept of “anchoring bias” suggests it’s a powerful and ...