Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Anthony Geffen is the CEO and creative director of Atlantic Productions, an Emmy and Bafta winning documentary filmmaker, Throughout his career, he has pioneered multi-platform and immersive ...

Virtual reality and augmented reality, while still developing, have introduced new possibilities for storytelling and ...

Virtual reality’s immersive environment is where startup marketing is headed, and early adopters will be the ones who profit. Startups can transform their marketing strategies and audience engagement ...

African filmmakers are now saying that VR could provide them an opportunity to complement and push the traditional standard of African storytelling. In recent times, Virtual Reality has fast gained ...

AUSTIN, TEXAS -- In a setting that combined some of world’s best barbecue with some of world’s bleeding edge virtual reality technologies, Giant Spoon and Wired magazine played host to a discussion of ...

Industrial Light & Magic (ILM) and parent company Lucasfilm, Ltd. have formed ILM Experience Lab (ILMxLAB), a division that will draw upon the talents of Lucasfilm, ILM and Skywalker Sound. ILMxLAB ...

Act One’s Virtual Reality Arts Immersion™ Field Trip is the Only Program of its Kind that Brings Art and Culture ...

The 51st annual conference demonstrates advancements in the computer graphics industry across all avenues while sparking inspiration, starting conversations, and looking toward the trends of tomorrow ...

Supporting Extended Reality storytellers to develop new and compelling content about Africa, the program will provide grants and mentorship. “Future Africa: Telling Stories, Building Worlds” forms ...

Montreal audiences are invited to experience one of Europe’s most iconic landmarks like never before with Éternelle ...

The market is the sixth to debut an augmented-virtual reality studio in two years.