Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

Spring and summer bloom with a vibrant array of indulgent color: a fanfare of fuchsia, sunshine-yellow, neon-orange and bright purple in wildflowers, lilies, agapanthus and more. But see all of those ...

Yeti’s newest color collection for 2025 is an absolute show-stopper perfect for summertime: Ultramarine Violet. According to Yeti, its new Ultramarine Violet color collection was inspired by the ...