Some customers take a utilitarian approach to your offerings, some engage emotionally and some fanatically. The path to success is different for each. With utilitarians, use continuity programs. With ...

Would you sacrifice one person to save five? Such moral choices could depend on whether you are using a foreign language or your native tongue. A new study from psychologists finds that people using a ...

Greene et al. reported that brain areas typically associated with affect are activated when subjects make moral judgements about ‘personal’ scenarios, where one alternative requires directly causing ...

Birmingham, England's Napalm Death are one of grindcore's most influential and revered bands, and while none of the original members remain in the group, the lineup has been consistent for the last ...

Scientists found that people who endorse actions consistent with an ethic of utilitarianism -- the view that what is the morally right thing to do is whatever produces the best overall consequences -- ...

John Stuart Mill’s (1806-1873) father, James Mill, was an outspoken advocate of utilitarianism and a friend of Jeremy Bentham, its founder. John Mill was born into a household steeped in utilitarian ...

Amazon’s dominance makes daily headlines, but a key question remains: What is Amazon’s strongest category? And what does that tell us about Amazon’s strengths today, and strategy for tomorrow?