Discover the concept of underconsumption, its role in economic theory, and real-world examples like the auto industry during ...

Social media sites like TikTok often influence consumers to make new purchases, but some trends can help your personal finances. For example, “underconsumption core” is a TikTok trend where creators ...

The pervasive media environment wrought by the digital age has birthed numerous social media trends, each reflecting the changing values and lifestyles of users in online communities. One such trend ...

As Donald Trump's administration prepares to roll back even more climate legislation, young people have turned to de-influencing and underconsumption videos as a means of self-empowerment. By Lovia ...

Spending less, it turns out, can be pretty trendy. Social media influencers are celebrating the art of consuming less. They are thrifting, sharing no-buy challenges and buying items with longevity in ...

Social media trends come and go, but underconsumption is hitting a nerve in the best way possible. From Reddit deep dives to TikTok hacks, people are rethinking how they consume – choosing to fix what ...

From underconsumption and de-influencing to work-life balance and the novelty of no-tech, Gen Z will upend the status quo. In the late 19th century, before the invention of cinema and radio, every ...

Americans fed up with the shop-‘til-you-drop mentality are trying to make living with less trendy. Influencers on social media often peddle lifestyles or products to followers, urging them to buy new ...

Something feels different about luxury these days. Walk through any upscale neighborhood and you might notice fewer Gucci belts flashing their double G logos. The Instagram feeds that once screamed ...