After the internet went mainstream in 1991, marketing stayed relatively the same for the next 15 years. It wasn't until big data fully emerged as a treasure trove of business intelligence in 2005 that ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

The world is rapidly advancing towards becoming a fully digital society. At a global level, the amount of data is projected to increase more than fivefold, rising from 33 zettabytes in 2018 to 175 ...

Big data refers to extremely large and complex data sets that are so massive and intricate they cannot be managed or analyzed by traditional data processing tools. In life sciences, these vast ...

BANGALORE, India, June 3, 2020 /PRNewswire/ -- In many organisations, business analytics focuses on one core metric, and that is the organization's financial and operational analytics. On the other ...

With more and more use cases for AI and all its branches taking shape, big data is surging in relevance as the backbone of these projects—prompting DBAs, IT, data scientists, and more to take a closer ...

Plenty of people have foreseen the death of the scientific theory at the hands of big data analysis, but when computers become good enough to understand literature, art and human history, will it ...

Operational and analytical IT systems have always needed lots of data. But the wave of artificial intelligence and generative AI systems now being developed are pushing the demand for data to new ...