This story was originally published on Retail Dive. To receive daily news and insights, subscribe to our free daily Retail Dive newsletter. Bdy, which debuted exclusively this week at Ulta Beauty’s ...

Viral body care brand combines self-care and self-expression for a bold new look and feel The scent-forward body care brand, Tree Hut, unveils a new identity shaped by the virality of its social ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. If there’s one early 2000s trend that millennials aren’t ...

The product line features two scents—Vanilla and Woodstock Glow. The Snoopy-inspired vanilla products include the Shea Sugar Scrub, Moisturizing Shave Oil, Foaming Gel Wash and Whipped Body Butter. In ...

Bdy. was created for the consumer who enjoys the Tree Hut brand but is looking for an elevated and more sophisticated range of skin care essentials, per the company. The Body Badalada Vitamin-Infused ...

Tree Hut’s ice skating holiday pop-up is one of the brand’s most buzzed-about events, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...

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Tree Hut, a popular body scrub, has named Bakery its Agency of Record. The win came after a competitive pitch process. A strong word-of-mouth brand, Tree Hut has a big following among Gen Z customers ...

COPPELL, Texas, Nov. 12, 2025 /PRNewswire/ -- Kicking off the most joyful season of the year, America's No. 1 Body Scrub brand, Tree Hut, unveils its limited-edition holiday collection featuring five ...

Tree Hut debuted a rebrand on Dec. 26, 2025, and fans are not happy about the new look. The beloved bath and body care line, which was founded back in 2002 and has been a staple for the "everything ...