In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.

Andromeda and GEM now determine how ads are selected, ranked, and sequenced across Meta. Here’s what changed and what drives ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based ...

Meta will be hyper-targeting ads for users in most countries by the end of the year, with no opting out. Enjoy talking to Meta’s AI chatbot? Expect some very specific advertisements: The social media ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

OpenAI has crossed the advertising rubicon. The company announced Friday it will begin testing ads for logged-in adult users ...