People say they hate AI-made ads. But in reality, they perform just as well as human-made ads and are often more cost ...

GenAI ads perform just as well as human-made ads: AI-generated ads performed just as well as human-made ads. In raw data, AI ads saw a slightly higher average click-through-rate (CTR) (0.76%) compared ...

Needham analyst Laura Martin maintained Taboola.com (NASDAQ:TBLA) with a Buy and raised the price target from $3.34 to $4.50 on Tuesday. Martin backed the rerating, citing Taboola’s exclusive supply, ...

Generative AI is quickly reshaping the way advertising creative is developed. According to a new report from ...

NEW YORK, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new ...

A large academic study analysing 500 million ad impressions finds AI-generated ads perform on par with human-created campaigns in real-world settings.

The digital advertising industry is undergoing a swift transformation, fueled by advances in AI, privacy-first regulations and a broader range of media channels. As a result, digital ad spending ...

NEW YORK, Feb. 24, 2025 (GLOBE NEWSWIRE) -- Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, today announced a new, exclusive three-year deal with LINE, a diverse, ...

DoubleVerify has agreed to acquire Rockerbox in a deal valued at more than $85 million, Axios reports. The deal marks another step in DV’s development from an impartial brand safety, anti-fraud and ad ...

Taboola.com Ltd. TBLA places strong emphasis on research and development (R&D) as a fundamental pillar of its long-term growth and competitiveness. In an ever-evolving digital advertising landscape ...