As an entrepreneur who works with clients in a variety of sectors, I’ve found that one of their biggest issues is understanding and using data. Although companies collect a lot of information, it is ...

The College of Communication on Commonwealth Avenue. COM will hold workshops this summer to teach participants how to use data to tell a story. PHOTO BY RACHEL SHARPLES/DAILY FREE PRESS STAFF This ...

Data storytelling, the art of weaving insights and statistics into engaging narratives, has become a critical skill for executives across sectors. The Fast Company Executive Board is a private, ...

Facts inform. Stories transform. Throughout human history, storytelling has been a catalyst for connecting generations, sparking movements and driving action. And even as we have moved away from ...

Effective local storytelling shapes public perception more than facts or data alone, because storytelling is an evolutionary survival mechanism. Our brains are wired to learn through narrative, ...

During the 2024 election, America experienced a compelling story underpinned by data. Before the election, the likelihood that either party would win was forecast by election polls that projected ...

Role evolution focus. The chief marketing officer now leads not just branding but data, customer experience and cross-team strategy. Data and creativity. CMOs must combine data insights with creative ...