Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t just “Google” to discover brands anymore. Audiences are finding brands on ...

Many brands and content creators are struggling to stand out and effectively engage audiences on social media platforms. With the rise of video content and the increasing importance of social search, ...

Getting the best out of a content creator partnership for social search starts with a strong brief. Without clear, actionable guidelines, even the best creators can miss the mark, leading to off-tone ...