Social media data are increasingly being analysed to support disaster preparedness, response, and recovery. A new ...

Far from simply a source of unstructured online content, disaster management in the digital age can be supported by careful analysis of online social-media data, suggests a paper published in Natural ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its ...

Emplifi gives brands a holistic view of customer interactions across every touchpoint. Real-time social listening and monitoring keeps teams aware of sentiment, competitor activity, and industry ...

Overview: Practical projects show how data supports real decisions across industries and services.Analytics skills grow stronger through hands-on work with real ...

Doing social media marketing is one thing, but if you’re not analysing what you’re doing, you may as well be doing nothing at all. Dave Howell compares four of the current market-leading social ...

Aggie is a product of Audience Genomics, which has since 2018 offered audience data analytics to big brands like Universal Studios, AMC Television, and Fenty Beauty. The company soon also worked with ...

If you’ve ever sat in a meeting watching a slide deck of social media numbers—reach, impressions, engagement, CPM—then asked, “So what does this mean for us?” you’re not alone. That moment of silence ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges with privacy and data usage concerns.