Sports fans all know that rosy feeling of happiness when we hang out with others who support our favorite team. A new study conducted with sport consumers in the U.S. and the United Kingdom suggests ...

Exploring political behavior and polarization through the lens of social identity theory (SIT) provides insights into how individuals' self-concepts are shaped by their group memberships, influencing ...

Sport teams and other organizations can boost their supporters’ social well-being through digital platforms and other initiatives that promote a strong group identity and feelings of trust that all ...