What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...

Awe—the emotion we feel in the presence of something vast or powerful that challenges our understanding—has the remarkable ability to help us transcend ourselves. It makes us feel smaller and more one ...

A recent study published in the journal Nature Human Behavior examined why people follow rules. Rules are fundamental in maintaining a stable social order and fostering cooperation. Rules shape daily ...