What is Social Network Analytics Software? A strong social media presence is critical to the success of any business. Using these accounts in the most effective possible way may seem like a daunting ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Social network analytics company Kontagent is a bit like a machine-tool inventor of the 1800s. Machine tools helped spur massive industrialization: Manufacturers could buy these tools instead of ...

Businesses collect thousands of data points each day, but those that effectively use the data they’re collecting see an average increase of 8 percent in their revenues and an average decrease of 10 ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...