Snapchat has removed a distasteful ad from the popular social media app after making light of domestic violence, specifically Chris Brown’s 2009 felony assault against Rihanna. The ad reportedly was ...

Snapchat has launched a new brand-suitability suite designed to offer advertisers more control over what types of content their campaigns run alongside in the app. “Advanced machine-learning ...

Instead of letting Snapchat fade into the background, users should take a moment to decide what role, if any, the app plays in their lives.

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Scott Sutton is CEO of Later, a leading social media marketing platform, guiding its strategy and operations to help brands grow online. For years, TikTok and Instagram have dominated conversations ...

Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the Snapchat social media site said the ad problem led to some sales clearing ...