It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance ...

Digital marketers have long debated whether paid advertising from Facebook or Google offers a better bang for your buck. What’s often left out of the discussion is Snapchat, one of the most dominant ...

Snapchat is adding more courses to its marketer education platform which offers free certifications for different types of direct-response advertising. A series of courses housed under the umbrella ...

While the worlds of apps and mobile games are often compared competitively, gamification and M&A are bringing these two worlds increasingly close together.

Snap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers in New York — including revealing a new test of sponsored links in My AI, which can deliver ads ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

The ad boycott against Facebook this past summer had little impact on its bottom line. But the boycott did appear to create an opportunity for second-tier social media platforms, such as Snapchat and ...

Snapchat has always embraced artificial intelligence, from releasing its own AI chatbot to implementing real-time augmented reality effects that use generative AI. Most of the features are fun and ...