Add Yahoo as a preferred source to see more of our stories on Google. Collage of Willow Shields and a phone illustrating a viral TikTok video about excessive phone use's impact on life and mental ...

Mobile viewers are busy, on the go, and often don’t have much time to pay attention to ads on the small screen. These are some of the long-held beliefs about the mobile consumer, but they might also ...

Within a week’s time, two of the Apple’s biggest rivals got caught using misleading photos in ad campaigns that promoted the quality of their smartphones’ built-in cameras. The embarrassing screwups ...

Across TV, OOH and print, mobile advertising – ads that flog cellphones, that is – has yielded some of the most memorable creative work of this century. Whether it’s artful ads for Apple, ...

Your phone isn’t secretly listening to you, but the truth is more disturbing Perhaps one of the most pervasive longstanding technology conspiracy theories is that your smartphone is constantly ...

Most mobile advertising works best when nobody is looking. Targeting adjusts in the background. Frequency caps tighten or loosen invisibly. Retargeting pools quietly refresh themselves based on ...

Motorola Mobility has been banned from claiming it offers the "world's most powerful smartphone" by the UK's advertising watchdog. The US mobile company, which is set to be acquired by Google in a $12 ...

UK smartphone users are largely ignoring ads they receive on their handsets according to research by Deloitte, with consumers deeming them intrusive. 88% of UK consumers ignore ads on their mobiles ...