Mermaids have taken over the beauty world, but they're not the fresh-faced ocean dwellers of your youth. Instead of sweet Ariel, we're seeing seductive sea sirens glammed up with pearls, glitter, and ...

Need a little last minute halloween makeup inspiration? We got you. Yup, this is the easiest, quickest mermaid makeup tutorial, ever. It's totally foolproof. Watch our short video tutorial below and ...

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In beauty, couture fashion, pop culture, and beyond — all things mermaid-inspired have been having their main character moment. And as a pisces gworl myself, I personally co-sign the subtle oceanic ...