Basketball and sneaker culture go hand in hand. Ever since Nike signed a rookie out of North Carolina to a $2.5 million endorsement contract back in 1984, shoes have been a primary form of expression ...

More than five years since his untimely passing, the late Kobe Bryant remains one of the most influential people in the NBA. While he may no longer be with us, Bryant's legacy remains with his Nike ...

The WNBA has had a handful of players with their own signature sneaker lines over the years. However, over the past four seasons, there has been a gradual increase in the number of players with their ...

Last year, Skechers stormed into the basketball world and signed multiple NBA and WNBA stars. Any reservations athletes and fans might have had about Skechers' new hoop shoes were quickly wiped away.

Toronto Raptors rookie Jonathan Mogbo appears to have a new shoe deal. The 22-year-old announced his partnership with Serious Player Only, becoming the first NBA player to affiliate with the shoe ...

A’ja Wilson, a center for the Las Vegas Aces, is widely acknowledged as the best player in the WNBA. She is something like the league’s on-court answer to LeBron James or Michael Jordan. “I don’t shy ...

Justice Swann – a child on the autism spectrum — loves to draw smiley faces. On his schoolwork. On the driveway. Even on the walls leading upstairs in his home. “It’s the funniest thing – we can’t put ...