Blink, and you might have missed it. Google’s now doing synonym searching. It’s something they quietly noted in a past Google blog post and one that comes up again today in a post that covers how ...

A handy feature from Word and PowerPoint on the desktop is now on the web. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Word and PowerPoint ...

John Mueller answered a question about why a site that ranked for one keyword phrase didn’t rank for what they said was a synonym for the same phrase. John answered the question in general terms, ...

I started by Googling ‘funny pets’, and Google came up with a number of highly relevant results. I went ahead and then searched for ‘hilarious pets’ and Google came up with a different set of results.

In the beginning, Google matched the words in a searcher’s query to the words on a web page and ranks those pages (roughly) based on how many external links each had. Over the years, Google’s ...