Have you ever localized a website to multiple languages? If you nod in agreement, you know that instead of an expected traffic boost, it's all too easy to get a performance slump instead. Your ...

The global e-commerce market is a vast and lucrative landscape, estimated to be worth $6.3 trillion in 2024. This large market presents unparalleled growth opportunities for businesses willing to ...

On many occasions, multinational SEO and multilingual SEO are used interchangeably when discussing SEO for global websites. Despite their similarities, multinational and multilingual SEO have key ...

When it comes to SEO, many people perceive keyword rankings and organic traffic as “vanity metrics.” While they could be if they were the only part of SEO being tracked, you do actually need them to ...

International SEO can unlock massive growth, but only if you measure what matters. Most global SEO strategies look solid on paper. Site structure scales, hreflang is in place, content is translated ...

For more than a decade, international SEO has followed a familiar playbook: In the AI-mediated search environment, that playbook is no longer enough. In 2026, consistent global visibility is ...

Localization and hreflang, as Google has said before, may be the most complex area of SEO. "If this topic seems confusing externally; it's also confusing internally," Allan said. "We have been trying ...