Since I last reviewed SAP's CX strategy, via ASUGForward 2021, much has changed. CRM industry stalwart Bob Stutz, who returned to SAP in October 2019 to head up the SAP customer experience team, has ...

Few topics are as divisive to enterprise pundits as SAP's CX pursuits. Whether you thought SAP had abandoned CX or was perhaps in stealth mode, SAP's plans to acquire omni-channel player Emarsys ...

WALLDORF— SAP SE (NYSE: SAP), a global leader in enterprise cloud solutions, today announced new generative AI capabilities across the SAP Customer Experience portfolio, including SAP’s ...

PARIS and MUNICH, April 2, 2025 /PRNewswire/ -- Nagarro, a global leader in digital engineering, announced today the business transfer of Notion Edge France, an SAP gold partner specializing in the ...

Sameer Patel is transforming the customer experience (CX) for software giant SAP’s clients. We spoke recently about the changes occurring for CMOs today and their impact on both the role and the ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

The art of attracting and keeping customers boils down to the conviction of your strategy and your ability to keep them happy. Your technology must be seamless, and leave customers feeling rewarded.

This SAP Connect 2025 Customer CX Keynote features leaders from Boeing, Wela, and Migros, and explored how to create loyalty-led growth through superior customer experiences, and for anyone using SAP ...

SAP today at its CX Live virtual event introduced generative artificial intelligence capabilities across the SAP Customer Experience portfolio, including SAP's natural-language generative AI copilot ...

Businesses that use SAP technology can now benefit from a single source of truth powering shopping and service experiences, integrated with SAP Commerce Cloud and SAP Service Cloud, providing secure ...

Accenture Interactive and SAP Hybris on Wednesday announced a partnership to create a new platform that will let users build and curate end-to-end contextual, personalized customer experiences — from ...