Publishers trying to reach Black audiences should keep this in mind: 62% of Black Americans want streaming services that feature culturally relevant content — for them. That’s the finding of new ...
Jodi Amendola is CEO of Amendola, an award-winning healthcare, health IT and life sciences PR and marketing agency based in Scottsdale, AZ. A big part of a PR professional’s job is to pitch reporters, ...
Unlike traditional marketing, which is often interruptive and promoter-centered, content marketing aims to provide the target audience with information that is genuinely useful and enjoyable. Content ...