NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...
Digital ad mainstay Moat is getting into reach-based measurement, and incorporating TV. The Oracle Data Cloud unit revealed the general availability of its cross-platform reach tool, Moat Reach, on ...
It’s every marketer’s goal to reach customers in the right place, at the right time, and with the right message, but the online world doesn’t make that easy. A new tool announced Thursday uses machine ...