How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

When you own or manage a business, advertising and marketing play a key role in your bottom line. That's why creating strategic, thoughtful copy for your radio ads is important to actually reaching ...

“Hooks, First Lines and Scene Setters” by Earl Pilkington is a Free 319-page e-book. The book offers 25 different business categories, there are at least 101 hooks, first lines and scene setters in ...

British radio, like a British weekend, is casual, slow-paced and elastic. If the script calls for a minute of silence or three hours of steady bagpiping, the BBC’s Third Program* (TIME, Nov. 4) is ...