GUEST COMMENT There’s a right and a wrong way to launch RCS. Here’s the right way

Rich Communications Services (RCS) is like SMS on steroids and offers an excellent retail media channel – if you know how to ...
Marketing

AI Meets RCS: The New Standard for Mobile Messaging Engagement

GenAI may have captured marketers' imaginations, but an equally impactful technology—Rich Communication Services (RCS)—is quietly transforming mobile messaging. RCS is set to dethrone Short Message ...