Search engines have come a long way from relying on exact match keywords. Today, they try to understand the meaning behind content — what it says, how it says it, and whether it truly answers the ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Search engine technology has evolved, making semantic search essential for SEO. Learn what it is, why it matters and how to optimize for it. Many things have changed since 2010 when SEO was more ...

Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...