4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Spring is generally viewed as the best time of year to buy a house — days are longer, lawns are greener, and inventory is typically higher. That means many buyers are either getting started or in the ...

Saving for a down payment on a home is a huge step in the home buying process. A sizable down payment can help with mortgage ...

Getting a bargain or reduced price on a home in today’s market seems like a long shot. But a bank-owned property may offer one way for a homebuyer to purchase an affordable home or a home in an area ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

The automobile market has undergone significant changes in recent years, and the COVID-19 pandemic has added further challenges to the buying process. The global chip shortage has impacted the ...