Too often, business leaders assume that public relations amounts simply to an industry spokesperson spinning a message designed to benefit her organization. But the organizational functions of public ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

A definitive primer on the functions, factors and history that form the industry. Public relations, or PR, is the practice of strategically managing and guiding how information about an organization, ...

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked. Hard to ...

PR experts need the knowledge, skills, tact and judgement of journalists in helping an organisation communicate purposefully with their stakeholders. [iStockphoto] A section of public relations ...

Businesses depend on sales to provide the revenues needed to generate a profit, as well as positive public relations to help establish and maintain their good reputation. Both functions are necessary ...

The longer I practice public relations, the more I notice a set of traits settling into my reflexes: a sceptical edge, a ...

Public relations veterans remember the old days as if they were yesterday. In fact, they weren’t that long ago. “Back in the old days in PR, you’d write a press release, be diligent and do your follow ...