The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

At CES 2026, DirecTV Advertising introduced the programmatic enablement of inventory from DirecTV Remote, a move it says makes it easier for brands to reach TV audiences on the go.

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...

In this team episode of the MadTech Podcast, ExchangeWire head of marketing Grainne Reid is joined by head of content John Still and COO Lindsay Rowntree. They look at Apple Maps moving towards ad ...

Proximic's 2026 State of Programmatic report finds programmatic audio is moving into core budgets, funded by reallocated ...

Vibe.co takes the best TV advertising services today and blends traditional television reach with online streaming service ...