Releasing a new product is not a task to take lightly. If the product does not sell as planned, it is a wasted investment in advertising, inventory costs and manufacturing. To avoid this scenario, it ...

Whether you're a serial entrepreneur or new to the startup world, creating a product is not usually a simple task. There are many distractions that can come into play that can deter you from reaching ...

Over my 30 years of leading the creation of innovative new products, processes and services, I’ve learned what makes for successful new product development and innovation. It goes far beyond designing ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel for ...

Let’s roll back to the basics and discuss a few innovation tips that I think all software developers should understand. My company produces software-enabled solutions that aim to solve problems while ...

Reports from academic studies, market surveys and consulting firms all show a failure rate between 70% and 90% of new products in the Consumer Packaged Goods industry [1]. In this mercilessly ...

All product categories have a specific life span called the product life cycle. The product life cycle can pertain to unnamed products as well as those associated with a specific brand name. Many ...

Making launch dates might be more important based on the size and scale of a company. However, missing launch dates can hurt any company. Why Do Most New IoT-Enabled Products Fail? IoT-enabled ...

Whether a device is a Mac, iPhone, or iPad, every piece of hardware Apple makes needs to go through several prototype and development stages. Here's what that looks like, and what Apple calls each ...