Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

In the literature on policy innovation diffusion, political scientists have paid little attention to how ideas for innovation gain prominence on government agendas. By considering the actions of ...

At its first meeting, the Roundtable identified the need for a public workshop that will feature presentations and discuss strategies regarding the diffusion of innovations, with particular emphasis ...

Join host University Innovation Alliance CEO Bridget Burns for an episode of the Innovating Together Podcast about the diffusion of innovation in higher education and the upcoming 2024 UIA Summit.

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

Innovation is management. For those of us that want to create a lasting innovation culture in our companies, understanding this principle is vital to success. There may be plenty of myth making around ...