The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports drink and electrolyte-enhanced beverage began circulating online. While ...

Coca-Cola in Croatia and Dinamo Zagreb have signed a sponsorship partnership set to last for a period of three years.

The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

The Coca-Cola Company has doubled up in Northern Ireland with partnerships with both the Irish Football Association (IFA) and the Northern Ireland Football League (NIFL), in a deal spanning both the ...