Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

The video platform disclosed the podcast numbers Wednesday. By Alex Weprin Senior Editor The streaming video platform on Wednesday disclosed that it now has one billion monthly active users watching ...

Netflix has added podcasts to its ecosystem to battle its largest competitor, YouTube. Can Netflix discover a more effective ...

Podcasts started as an audio-only phenomenon. But now YouTube - the world's biggest video platform - might be the biggest platform for podcasts. According to the Google-owned video giant, YouTube now ...

Podcasting has become a sensation in the entertainment industry in recent years. The history of podcasting dates back to 2004, but gained momentum only in the last decade. This is largely due to the ...

As many radio companies seek to grow their podcast divisions amid the industry’s larger embrace of digital, advertisers are reaping the benefits as B2B and performance advertisers use on-demand audio ...

Podcasts have become a must-have tool for businesses looking to connect with their audience in a meaningful way—and law firms are no exception. Whether you’re sharing legal insights, answering common ...

Former Wondery exec Jeanine Wright is leading a new firm, Inception Point AI, that's betting on flooding the zone with audio content: “I think that people who are still referring to all AI-generated ...

MSNBC is launching a podcast subscription offering through Apple as a continued expansion of the network’s growing audio and digital products, TheWrap can exclusively reveal. The offering — which ...

Though the market for podcasts may seem saturated — dozens of podcasts are hosted by financial advisors — those who have taken the time to produce such content say it can be a valuable way to connect ...

How popular has listening to podcasts become? When I tried to find the history of the industry by Googling “podcast history,” there were so many podcasts about history that I decided it wasn’t that ...

The South African government is working on finalising the Draft White Paper on Audio and Audiovisual Media Services and ...