Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In 2023, a McKinsey study found that 71% of consumers expect personalized ...

Want your customers to connect with you, feel attached to you, and be committed to staying with you? Then personalize the experience. The recent Gladly 2020 Customer Expectations Report surveyed more ...

Salesforce Inc. said today it’s stepping up its generative artificial intelligence push with the launch of two new applications, Marketing GPT and Commerce GPT. The former is aimed at helping ...

There's no question that personalized marketing goes a long way toward encouraging consumers to buy into a brand. People like to feel special. This fact is something we learn from our earliest years ...

Personalized marketing has quickly evolved into a necessity for restaurant companies, and all companies really, as consumers increasingly demand relevant messaging in an otherwise noisy environment.

While artificial intelligence’s implementation across industries and functions is proceeding unevenly, its application into nearly all areas of marketing is well underway. At the Kilts Center’s 2025 ...

In a world driven by constant connectivity, online experiences need to be more personalized than ever before. This hyper-personalized approach aims to create the most relevant and customized ...

Let’s face it. Running a small business is tough. You’re juggling everything from sales to customer service, trying to stand out in a noisy marketplace. But what if you could do one simple thing that ...

Intense competition and consumers’ growing awareness of promotion have made a modern marketer’s job challenging. Content that could have worked wonders until recently may now fail to attract attention ...

The Boston Consulting Group estimates that enterprise retailers can generate over $100 million of topline impact from scaling the execution of personalized offers. Eagle Eye's new Personalized ...

The art of automating business communication extends to resurrecting handwritten letters to customers and maximizing the appearance with a robot labor force to produce the correspondence. The ...